Zhangzhou's furniture industry has a development history of more than 30 years, and many well-known furniture companies have emerged. In the current fiercely competitive market environment, enterprises participating in the formulation (revision) of national standards can, on the one hand, shape their brand image and improve their competitiveness, on the other hand, they can enhance their industry voice and help the industry achieve greater development. opportunity.
Fujian Jiansheng Furniture Group participated in the formulation (revision) of 5 national standards including "Methods for Determination of Banned and Restricted Substances Polycyclic Aromatic Hydrocarbons in Furniture Products and Their Materials", "Customized Furniture Installation and Acceptance Specifications", and "Bunk Bed Structure Safety Test Methods" order.
"In the process of participating in the formulation of standards, we pay more attention to the connection between international standards and domestic standards. The national standards released and implemented in recent years have optimized furniture products to varying degrees, reflecting progress in furniture product safety, environmental protection and other aspects." Liang Zhengwei, general manager of marketing of Fujian Jiansheng Furniture Group, believes that polycyclic aromatic hydrocarbons exceeding safety standards will affect the health of users and cause environmental pollution. Compared with formaldehyde, polycyclic aromatic hydrocarbons usually require professional equipment to be detected, and are more difficult to detect by users. Therefore, Fujian Jiansheng Furniture Group chose PAHs to participate in the formulation of national standards.
It is said that "first-rate companies make standards, second-rate companies make technology, and third-rate companies make products." For enterprises, being able to participate in the formulation (revision) of national standards will help them enhance their industry voice, establish industry benchmarks, expand market share, and enhance their own competitiveness. At present, Fujian Jiansheng Furniture Group has become a leading enterprise in the domestic school furniture and children's learning furniture industry.
Especially after the five national standards that the company participated in the formulation were implemented and released, its educational furniture products such as student desks, chairs, and student apartment beds have successively received orders from well-known universities such as Xiamen University, Tianjin University, Fujian Normal University, and Inner Mongolia University. , further gaining market recognition. According to statistics, in 2023, corporate sales will increase by approximately 30% year-on-year, and sales of beds in university student apartments will increase by approximately 40% year-on-year.
"Relying on the advantages of Zhangzhou's local steel pipe and wood processing, Zhangzhou's furniture manufacturing industry has the potential and space to further expand and occupy a larger share in the domestic and even international markets." Liang Zhengwei is very optimistic about the development potential of Zhangzhou's furniture industry. He believes that overseas market development It is an important way for many furniture companies to cultivate new growth points. Representative companies in Zhangzhou Gangguanjia County, such as Hongmei, Guohui, Dongrong and other brands, are actively exploring furniture products that conform to overseas market consumption trends. While developing the market, various companies are also strengthening the innovation of furniture products and the intelligent transformation of product manufacturing. Facing market changes, companies actively explore and launch different products in order to gain market recognition.
In addition, the Zhangzhou Municipal Market Supervision Bureau has taken the initiative and provided front-line services to help Zhangzhou furniture companies develop with high quality and strive to build Zhangzhou into a regional furniture manufacturing and furniture brand industry belt with national influence. Zhuang Zhengjiang, deputy director of the Zhangzhou Municipal Market Supervision Bureau, said: "We insist on encouraging and guiding our city's furniture companies to actively participate in the formulation (revision) of national standards, enhance the standard's voice and industry influence, and help improve the level of furniture consumption. At the same time, our bureau Give full play to the role of the "toolbox" of standards, metrology, certification and testing, etc., often communicate face-to-face with enterprises, actively solve problems for enterprises, resolve pain points and blockages in enterprise development, help Zhangzhou furniture enterprises become bigger and stronger, and promote the supply of Zhangzhou furniture industry chain Chain quality linkage resonance improves.
(The above content is excerpted from Minnan Daily’s “Zhangzhou Furniture Enterprises Participated in the Revision of Multiple National Standards and Released New Mandatory National Standards to Help Upgrade the Furniture Industry”)
