Space not only has the function of containing educational scenes and activities, but also has the significance of educational production and construction. To explain and solve educational problems, it is necessary to have corresponding spatial concepts.
Nowadays, education reform is constantly deepening. From the perspective of school education space, these are essentially the release of school space, that is, constantly shifting the educational ecological space from "self isolation" to "collaborative opening"; The material space of schools has shifted from "having or not having" to "being perceptible"; Focusing on practical situations will inevitably require the matching of teaching equipment, mainly teaching desks and chairs.
At present, teaching desks and chairs in K12 and universities have undergone three generations of transformation from traditional wooden desks and chairs to steel and wood desks and chairs mainly made of mixed materials, and then to plastic and steel composite desks and chairs in the new era. Moreover, their appearance has undergone various morphological changes, gradually transitioning from single and fixed height desks and chairs to adjustable lifting desks and chairs, and then to modular desks and chairs.
The process of evolution during this period can reveal the rapid development of the times and significant changes in market demand, and even show traces of industrial reshaping.
Jiansheng Group has sounded the call for innovation in the teaching desk and chair industry in this wave, gradually growing into a professional and highly valuable supplier of educational furniture brands at home and abroad.
1、 Deep cultivation and innovation are making brands more resilient
Jiansheng Group, located in Zhangzhou City, Fujian Province, is a professional provider of educational furniture, office furniture, medical furniture and pension furniture solutions integrating R&D, manufacturing, sales and service.
The company started as a trading company in 2003, established its first factory in 2005 to manufacture desks and chairs, and opened its second factory in 2012 to manufacture study desks and chairs, covering business from civilian study desks to engineering school furniture. As of 2016, the company had exported more than 100 countries. In 2017, the company began its international layout and established an ESCO joint venture in Australia, focusing on the research and development of high-end school furniture.
In March 2019, the third factory, Jiansheng Education Industrial Park, was completed, with continuous expansion of production capacity and a manufacturing base area of over 100000 square meters. The industrial park is fully equipped with new automated production lines, including iron parts, wooden boards, assembly, and pickling, phosphating, and spraying lines.
In 2023, the group officially established a long-term development strategy with educational furniture as its core, office and medical furniture as its growth points, and adhering to the dual circulation of domestic and foreign sales.
After 20 years of accumulation, Jiansheng Group has occupied a leading position in the field of educational furniture, and has absolute leading advantages in product research and development, craftsmanship, quality, and production capacity. Currently, it has developed into a leading global manufacturer and exporter of school furniture.
In terms of application scenarios, the company's products cover everything from kindergartens to universities, and in terms of space, they cover regular classrooms, dining tables, apartment furniture, and functional guest room spaces.
Years of development and hard work have accumulated a good brand and reputation for Jiansheng Group. During the epidemic, the company vigorously developed the domestic market in China, with products covering more than 20 provinces across the country. At the same time, we successfully won the bid for office furniture projects, such as Zhangzhou Administrative Service Center, Sanming Municipal Party School, Yunxiao County Party School, and Fuzhou Meicheng Stomatological Hospital.
In addition, the group's series of products are exported to 110 countries, mainly including Asia, the Middle East, Africa, and Latin America.
Of course, a successful enterprise should not only have a certain degree of progressiveness in product creation, but also dare to face the changing status quo and constantly review the changes in the product market, focusing on the overall layout of the future "battlefield".
Just like the digital marketing transformation model that international, industry, and market are currently focusing on.
2、 Insight, layout, and expand the market through digital marketing
In recent years, with the subsequent impact of the epidemic and the development and changes of internet technology, online digitization has emerged and even continued to be popular, giving rise to the new business form of digital foreign trade.
Up to now, digital enabling foreign trade has become the trend of the times, and the development of new foreign trade models has also been highly valued at the national level. In addition, digital trade represented by cross-border e-commerce is booming, which makes Jiansheng Group realize that in order to expand its share in the overseas market, in the marketing level, it needs to follow the Market trend to make certain strategic changes.
The wise change according to the times, and the wise control according to the events! So, while continuously improving product quality and production capacity, Jiansheng Group also takes digital promotion and operation as an important follow-up focus.
Mainly starting from two aspects: firstly, introducing digital talents for training and management; The second is to carry out digital transformation and improvement in the marketing and manufacturing ends.
Regarding this, Liang Zhengwei, General Manager of Marketing at Zhangzhou Jiansheng Furniture Co., Ltd., said, "Currently, we are establishing specific customer profiles through digital marketing. Especially for overseas customers, targeting different regions such as Europe, America, the Middle East, and Asia, we aim to lock in customer profiles and help foreign traders better and more quickly convert and close orders.
In fact, many leading companies in the market have already been involved in related digital marketing models, such as building independent websites as a means of promoting their business and introducing private domain traffic, and using Google SEO, bidding placement, and social media marketing as auxiliary means of promotion to establish brands and target customers.
Obviously, the support behind effective digital marketing is the construction of independent stations. It can be said that if a company does not have its own independent official website overseas, the trust of customers in the company will be greatly reduced, and there is no carrier to handle traffic. Where can inquiries be received.
So, in order to do a good job in digital marketing promotion, an independent website is indispensable!
When discussing this topic, Mr. Liang also expressed some of his own opinions: "In terms of independent websites, first of all, it is a window for the enterprise itself to external parties, helping our users and customers to understand various information of Jiansheng Group, such as enterprise scale, services, and products, through the website across the ocean. This demonstrates the professional strength of the enterprise and dispels customer concerns about transactions with us.
At the same time, we have also developed many new regional markets through independent websites. Currently, we have accumulated 110 countries for overseas exports. We hope to accumulate 120 overseas export markets this year through the overall network marketing layout of independent websites, which is also a goal we have set this year."
In the context of the "Made in China 2025" action and the vigorous vitality of the Internet, China has moved from "the world factory" to "Made in China" and now will move towards "Made in China". It is obvious that the rise of Chinese intelligent manufacturing national brands is imperative.
As one of the excellent enterprises in the research and development field of desks and chairs, Jiansheng Group, with its own creativity and sustainable development ability, believes that it will be able to reach a higher level in the industry and even in the global market, further enhancing the market appeal and influence of Jiansheng Education Furniture brand.
